Bias from association is a big competitive moat for brands. Brands that successfully convince users to associate them with happy and good lifestyle moments have a thriving market share.
Read moreAn opportunity worth failing at
Very few startups succeed. Its important to pick an opportunity worth failing at, so if the startup succeeds the returns are outsized.
Read moreKnowing Vs Understanding
Knowing something or someone may not be enough to make a decision, while not understanding enough about that thing or person may not be reason enough to rule it out
Read moreBig fish in the small pond
Startups should do one thing well. One market segment. One type of user. One price point. One product.
Read morePtolemy Vs Copernicus Vs Kepler
Most companies are good at making incremental progress. What makes a disruptive change and how to differentiate between a disruptive idea and a disruptive innovation
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