A latticework of mental models
Bias from association is a big competitive moat for brands. Brands that successfully convince users to associate them with happy and good lifestyle moments have a thriving market share.
Very few startups succeed. Its important to pick an opportunity worth failing at, so if the startup succeeds the returns are outsized.
Entrepreneurs who are fully committed and investors who think of buying the whole company when they buy stock in a company have the grit to guide a company through the many problems it may face in the long run.
Knowing something or someone may not be enough to make a decision, while not understanding enough about that thing or person may not be reason enough to rule it out
Current market sentiment about a company gets too much attention. It is critical to assess a company’s future growth potential in addition to its current market share.
Most companies are good at making incremental progress. What makes a disruptive change and how to differentiate between a disruptive idea and a disruptive innovation
Startups should do one thing well. One market segment. One type of user. One price point. One product.