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A Latticework of mental models

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LATTICE FUND

  • Models
  • Disruptive Innovations

Pavlovian association

May 31, 2020 Rajiv Salimath

Bias from association is a big competitive moat for brands. Brands that successfully convince users to associate them with happy and good lifestyle moments have a thriving market share.

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Tags Brands, Startups

An opportunity worth failing at

January 24, 2020 Rajiv Salimath

Very few startups succeed. Its important to pick an opportunity worth failing at, so if the startup succeeds the returns are outsized.

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Tags Startups

The pig and the chicken

January 23, 2020 Rajiv Salimath

Entrepreneurs who are fully committed and investors who think of buying the whole company when they buy stock in a company have the grit to guide a company through the many problems it may face in the long run.

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Tags Entrepreneurs, Attitudes

Knowing Vs Understanding

January 22, 2020 Rajiv Salimath

Knowing something or someone may not be enough to make a decision, while not understanding enough about that thing or person may not be reason enough to rule it out

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Tags Startups, Frameworks, Psychology

Big fish in the small pond

January 21, 2020 Rajiv Salimath

Startups should do one thing well. One market segment. One type of user. One price point. One product.

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Tags Startups
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Half Empty Vs Half Full

January 20, 2020 Rajiv Salimath

Current market sentiment about a company gets too much attention. It is critical to assess a company’s future growth potential in addition to its current market share.

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Tags Valuation

Ptolemy Vs Copernicus Vs Kepler

January 14, 2020 Rajiv Salimath

Most companies are good at making incremental progress. What makes a disruptive change and how to differentiate between a disruptive idea and a disruptive innovation

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Tags Innovation, Startups
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